Saab was saved from the automotive scrap heap by Koenigsegg but for it to be a viable long-term brand they need to update and expand their product line. The first effort on this front is the new 9-5. Although still leveraging GM underpinnings, Saab is working on getting more "Saabiness" (also known as quirkiness) back into its products. This is a good looking car that has some of the traditional Saab design elements and some interesting technology underneath. Let's hope the buyers haven't been scared off by the company's tenuous situation.
Thursday, August 27, 2009
Saab needs this one...
Saab was saved from the automotive scrap heap by Koenigsegg but for it to be a viable long-term brand they need to update and expand their product line. The first effort on this front is the new 9-5. Although still leveraging GM underpinnings, Saab is working on getting more "Saabiness" (also known as quirkiness) back into its products. This is a good looking car that has some of the traditional Saab design elements and some interesting technology underneath. Let's hope the buyers haven't been scared off by the company's tenuous situation.
Subscribe to:
Post Comments (Atom)
the D pillar is instantly recognizeable as a SAAB trait...hope they keep the cues coming and distance themselves from GM asap.
ReplyDelete